Strategic PR and communications services | Hamilton, New Zealand
“If you talk to a man in a language he understands, that goes to his head. If you talk to him in his own language, that goes to his heart.” – Nelson Mandela
It may just be where I’m at in my own space right now, but I feel like every week there’s a new article or opinion piece about the growing popularity of te reo Māori in Aotearoa, and the importance of keeping the language alive.
While I will always believe in the power of great wordage (see what I did there), there is no ignoring the rise and rise of video as one of the most effective ways to reach your audience and tell a story.
The internet is awash with impressive video statistics. Did you know that social video generates 1,200 per cent more shares than text and images combined? (Brightcove, 2016). Or that by 2019 video will account for 80 per cent of global internet traffic? (Wipster). That’s mind-blowing, and should position video as an essential part of any effective communication strategy.
But (there’s always a but), actually making a video can be a daunting prospect for many. How do you do it well and where do you even start? These are some of the common questions we often hear from people considering video production.
That’s one of the reasons we’re excited to share an office with Nimbus Media, a boutique video production agency we’ve worked with in the past (and love). We took the opportunity to pop out to lunch with executive producer David Woodcock, to get his take on some of the video-related questions we often hear from clients. Here’s what he had to say.
There’s a sign in the parking building where I park each day that reads: Pay at pay station’s located on ground level.
Every time I walk past it I wince and have seriously considered taking a black marker or some tape to eliminate that apostrophe, grammar vigilante style. The sign is repeated on every level of the building and it makes me wonder what process led to them being drafted, created, printed and bolted to the wall without the error being spotted and corrected. Where was the proofreading?
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