So, you’re on board with video and starting to churn them out regularly, well done! Management is probably stoked, everyone is feeling proud and maybe you’ve even had something go viral on social.
Best of all, your clients or customers that have watched the videos are probably feeling an increased sense of emotional connection to your work or your brand, have a better understanding of what you’re all about, and are well on their way to becoming your #1 fans.
Do you know what the key words in that paragraph are?
