Strategic PR and communications services | Hamilton, New Zealand
The rise and rise of influencer marketing is hard to ignore, raises some big questions, and offers opportunities to reach targeted audiences in new ways.
Perhaps the biggest question is, “Will my audience trust what an influencer has to say?”
If they don’t, your campaign won’t be successful and you could actually damage your organisation’s reputation rather than enhance it. Try explaining that to the boss.
So, you’re on board with video and starting to churn them out regularly, well done! Management is probably stoked, everyone is feeling proud and maybe you’ve even had something go viral on social.
Best of all, your clients or customers that have watched the videos are probably feeling an increased sense of emotional connection to your work or your brand, have a better understanding of what you’re all about, and are well on their way to becoming your #1 fans.
Do you know what the key words in that paragraph are?
I can imagine the sound of your jaw hitting the ground right now. It’s true, we’re a communications agency that doesn’t have a Facebook page.
But doesn’t every successful business need a Facebook page? The answer to that question is a categorical no.
It entirely depends on the type of business or organisation you are, what you’re trying to achieve, who your customers or audience are and – importantly – how you want to spend your time.
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