While I will always believe in the power of great wordage (see what I did there), there is no ignoring the rise and rise of video as one of the most effective ways to reach your audience and tell a story.

The internet is awash with impressive video statistics. Did you know that social video generates 1,200 per cent more shares than text and images combined? (Brightcove, 2016). Or that by 2019 video will account for 80 per cent of global internet traffic? (Wipster). That’s mind-blowing, and should position video as an essential part of any effective communication strategy.  

But (there’s always a but), actually making a video can be a daunting prospect for many. How do you do it well and where do you even start? These are some of the common questions we often hear from people considering video production.

That’s one of the reasons we’re excited to share an office with Nimbus Media, a boutique video production agency we’ve worked with in the past (and love). We took the opportunity to pop out to lunch with executive producer David Woodcock, to get his take on some of the video-related questions we often hear from clients. Here’s what he had to say.

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