Strategic PR and communications services | Hamilton, New Zealand
The rise and rise of influencer marketing is hard to ignore, raises some big questions, and offers opportunities to reach targeted audiences in new ways.
Perhaps the biggest question is, “Will my audience trust what an influencer has to say?”
If they don’t, your campaign won’t be successful and you could actually damage your organisation’s reputation rather than enhance it. Try explaining that to the boss.
“If you talk to a man in a language he understands, that goes to his head. If you talk to him in his own language, that goes to his heart.” – Nelson Mandela
It may just be where I’m at in my own space right now, but I feel like every week there’s a new article or opinion piece about the growing popularity of te reo Māori in Aotearoa, and the importance of keeping the language alive.
So, you’re on board with video and starting to churn them out regularly, well done! Management is probably stoked, everyone is feeling proud and maybe you’ve even had something go viral on social.
Best of all, your clients or customers that have watched the videos are probably feeling an increased sense of emotional connection to your work or your brand, have a better understanding of what you’re all about, and are well on their way to becoming your #1 fans.
Do you know what the key words in that paragraph are?
While I will always believe in the power of great wordage (see what I did there), there is no ignoring the rise and rise of video as one of the most effective ways to reach your audience and tell a story.
The internet is awash with impressive video statistics. Did you know that social video generates 1,200 per cent more shares than text and images combined? (Brightcove, 2016). Or that by 2019 video will account for 80 per cent of global internet traffic? (Wipster). That’s mind-blowing, and should position video as an essential part of any effective communication strategy.
But (there’s always a but), actually making a video can be a daunting prospect for many. How do you do it well and where do you even start? These are some of the common questions we often hear from people considering video production.
That’s one of the reasons we’re excited to share an office with Nimbus Media, a boutique video production agency we’ve worked with in the past (and love). We took the opportunity to pop out to lunch with executive producer David Woodcock, to get his take on some of the video-related questions we often hear from clients. Here’s what he had to say.
I can imagine the sound of your jaw hitting the ground right now. It’s true, we’re a communications agency that doesn’t have a Facebook page.
But doesn’t every successful business need a Facebook page? The answer to that question is a categorical no.
It entirely depends on the type of business or organisation you are, what you’re trying to achieve, who your customers or audience are and – importantly – how you want to spend your time.
